In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
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From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.
Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.
Peter Smith is optimistic, particularly for jewelers who do these three things well.
Peter Smith has picked a dozen of his favorite expressions to help readers start the new year off right.
From showing three items to asking the big question, Peter Smith gives tips for promoting a positive sales atmosphere this holiday season.
Does having salespeople take turns waiting on customers make sense for jewelers, their employees, or their customers? Peter Smith opines.
Peter Smith mines the psychology of disgust for insight on the messages we communicate through body language.
Peter Smith can’t understand why retailers don’t want to know when people are coming into their store and if they are buying.
When something goes wrong, fix the problem instead of blaming your employer or a fellow employee, Peter Smith writes.
Many times, customers walk away without buying because of this one thing salespeople neglect to do, Peter Smith writes.
When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.
Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.
Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.
Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.
Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.
The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.
Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.
Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.