In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
Columnists
Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
Latest in Columnists
Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.
From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.
Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
Growing your Instagram following organically is more important than ever in today's technological environment.
Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.
Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.
Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.
Supplier Spotlight Sponsored by GIA.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
Lilian Raji offers advice to a business owner who is having trouble crossing the finish line with customers.
Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.
Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.
Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.
From personalization to consistency, Pat Henneberry breaks down the keys to keeping high-end clients coming back.
True evolution often involves taking a leap of faith, Lilian Raji writes upon her return after a personally challenging year.
Peter Smith is optimistic, particularly for jewelers who do these three things well.
Sherry Smith breaks down the final results for the month of December as well as for the full year.
Peter Smith has picked a dozen of his favorite expressions to help readers start the new year off right.
The first 21 days of the month revealed surprising shifts in consumer behavior, Sherry Smith says.
Independent jewelers’ sales increased 1 percent from Dec. 7-14 and some interesting trends emerged, Sherry Smith writes.
Sherry Smith dishes on bridal versus fashion diamond jewelry sales and the “unexpected heroes” of the first week of the month.
Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”
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