Collections

Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant

CollectionsFeb 23, 2024

Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant

Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.

Guzema Freedom heart pendant for Ukraine
Saturday will mark two years since Russia’s invasion of Ukraine.

UNICEF offered a painful-to-read description of what life has been like for the people there since Feb. 24, 2022.

“The children and families of Ukraine have endured almost two years of escalating violence, trauma, destruction, and displacement. Children continue to be killed, wounded, and deeply traumatized by violence that has sparked displacement on a scale and speed not seen since World War II,” it said.

A total of 3.7 million Ukrainians have been displaced internally due to the fighting, as per a joint study by the World Bank, United Nations, European Commission and the Ukrainian government, while another 5.9 million Ukrainians have left the country.

Families have been separated and lives lost while civilian infrastructure, like schools and hospitals, continue to be destroyed, said UNICEF.

For jewelry designer Valeriya Guzema, founder of Ukrainian brand Guzema, hope remains.

Valeriya Guzema
Valeriya Guzema, founder of jewelry brand Guzema, wearing the “Freedom” pendant


“Since the beginning of the full-scale war that Russia has unleashed on our native land, we Ukrainians have been giving our souls every day to fight for freedom,” she said.

“For us, freedom has two colors—yellow and blue, the colors of our national flag.”

Guzema set up a charitable foundation, the Guzema Foundation, to support the people of Ukraine.

All proceeds from sales of jewels in her “Freedom” collection are donated to the cause.

This week’s Piece of the Week pick is Guzema’s “Freedom” heart-shaped pendant, available in 14-karat yellow or white gold on blue and yellow silk strings, a nod to Ukraine’s flag.

The heart shape is “a tangible expression of gratitude for every contributor,” said Guzema.

The pendant can be worn as a necklace or a bracelet, depending on how the wearer ties the silk cords.

The collection, said Guzema, was inspired by her “unwavering hope” for Ukraine’s future.

Available online, the large version of the pendant retails for $700 while the smaller version is $320.

 Related stories will be right here … 

The Latest

Leonard Zell
MajorsAug 26, 2024
Longtime Industry Sales Trainer Lenny Zell Dies at 97

Said to be the first to write a jewelry sales manual for the industry, Zell is remembered for his zest for life.

IWC Schaffhausen Pilot’s Watch Chronograph Edition Polaris Dawn
WatchesAug 26, 2024
IWC Is Sending Its Watches to Space

The company outfitted the Polaris Dawn spaceflight crew with watches that will later be auctioned off to benefit St. Jude’s.

Abernethy Pearl in loose form
AuctionsAug 23, 2024
Abernethy Pearl Tops Estimates at Auction

A buyer paid more than $100,000 for the gemstone known as “Little Willie,” setting a new auction record for a Scottish freshwater pearl.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Natural Diamonds: A Great (but Often Untold) Geology Story

Supplier Spotlight Sponsored by GIA.

2,492 carat rough diamond
SourcingAug 22, 2024
2,492-Carat Diamond Recovered From Botswana Diamond Mine

The giant gem came from Karowe, the same mine that yielded the 1,109-carat Lesedi La Rona and the 1,758-carat Sewelô diamond.

Weekly QuizAug 23, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Kaley Cuoco, Tom Pelphrey, Matilda Pelphrey, and the engagement ring
TrendsAug 22, 2024
Kaley Cuoco Has a Three-Stone Engagement Ring With a Twist

The three-stone ring was designed by Shahla Karimi Jewelry and represents Cuoco, her fiancé Tom Pelphrey, and their child.

Instagram Notes
TechnologyAug 21, 2024
Instagram’s Notes Feature Expands to Posts, Reels

Acting as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Forging the Next Generation of Skilled Bench Jewelers at GIA

Supplier Spotlight Sponsored by GIA

Carol Woolton
TrendsAug 21, 2024
Carol Woolton To Release New Book

The jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.

State Property diamond and jet black enamel earrings
TrendsAug 21, 2024
Amanda’s Style File: Shimmy and Shake

From fringe and tassels to pieces that give the illusion they are in motion, jewelry with movement is trending.

Jan Yager
IndependentsAug 20, 2024
Mixed-Media Jewelry Artist Jan Yager Dies at 72

The designer and maker found community around her Philadelphia studio and creative inspiration on the sidewalks below it.

National Jeweler columnist Emmanuel Raheb
ColumnistsAug 20, 2024
Google Ads Payment Policy Change: What It Means For You

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

Pat Henneberry
IndependentsAug 20, 2024
Pat Henneberry Releases Memoir

The industry consultant’s new book focuses on what she learned as an athlete recovering from a broken back.

Cut and rough colored gemstones
Events & AwardsAug 20, 2024
The Ethical Gem Fair Is Going to California

The fair will take place on the West Coast for the first time, hosted by Altana Fine Jewelry in Oakland, California.

Kathy Hillelson, new WJA Foundation board member
MajorsAug 20, 2024
Kathy Hillelson Joins Board of WJA Foundation

Hillelson is a second-generation diamantaire and CEO of Owl Financial Group.

 2025 Gem Awards logo
Events & AwardsAug 19, 2024
Nominations Are Open for the 2025 Gem Awards

Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through this Friday, Aug. 23.

Abernethy Pearl in a shell
AuctionsAug 19, 2024
Scotland’s Famed Abernethy Pearl Is Up for Sale

Known as “Little Willie,” it’s the largest freshwater pearl found in recent history in Scotland and is notable for its shape and color.

Clements Jewelers employees
IndependentsAug 19, 2024
Kentucky Jeweler Closing After 89 Years

Clements Jewelers in Madisonville cited competition from larger retailers and online sellers as the driving factor.

A and C Gem Trading Corp.
SourcingAug 19, 2024
A&C Gem Trading Corp. Relocates, Opens Wholesale Showroom

The gemstone company is moving to the Ross Metal Exchange in New York City’s Diamond District.

Green Vault Museum jewelry display
CrimeAug 16, 2024
Jewels Stolen During Green Vault Heist Back on Display

Most of the 18th century royal jewelry taken from the Green Vault Museum in Dresden, Germany, in 2019 went back on display this week.

Louis Anthony Jewelers
IndependentsAug 16, 2024
Louis Anthony Jewelers Announces First Resort Store

The Pittsburgh jeweler has opened a store in the nearby Nemacolin resort.

Jonne Amaya Cat Claw Necklace
CollectionsAug 16, 2024
Piece of the Week: Jonne Amaya’s ‘Cat Claw’ Necklace

With a 40-carat cabochon emerald, this necklace is as powerful and elegant as a cat.

Ross and Stefanie Wesdorp
Events & AwardsAug 16, 2024
IJO Names Jewel-Craft as VIP Vendor of the Year

The Erlanger, Kentucky-based company was recognized for its reliability when it comes to repairs and fast turnaround times.

Greenland Ruby mine
SourcingAug 15, 2024
Greenland Ruby Is Up For Sale

Unable to pay its debts, the ruby and sapphire miner is looking to restructure and become a “competitive and attractive” company.

Paola De Luca presenting her Trendbook
TrendsAug 15, 2024
Paola De Luca to Debut Trendbook 2026+ at Vicenzaoro

The trend forecaster’s latest guide has intel on upcoming trends in the jewelry market.

Heather Ingraham
Events & AwardsAug 15, 2024
Heather Ingraham Awarded WJA Helene Fortunoff Scholarship

Ingraham said she’ll use the scholarship funds to attend the Women’s Leadership Program at the Yale School of Management.

Moijey Fine Jewelry & Diamonds students
IndependentsAug 15, 2024
DC Jeweler Schools Students About Jewelry Via Summer Program

Moijey Fine Jewelry & Diamonds held a three-week “Mine to Finger 3D Jewelry Program.”

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy