MajorsAug 26, 2024
Longtime Industry Sales Trainer Lenny Zell Dies at 97Said to be the first to write a jewelry sales manual for the industry, Zell is remembered for his zest for life.
Supplier BulletinOct 12, 2023
Transform Casual Shoppers into Lifetime Jewel Buyers With Clientbook
Sponsored by Clientbook
As a jewelry store owner, you understand there are two types of shoppers in this world: casual shoppers and loyal clients.
Casual shoppers show up to your store, make a one-time purchase, and may never return to your store again. A client, on the other hand, is someone your sales associates have a personal relationship with because they interact with them often.
Rather than coming in and making casual, one-time purchases, clients come back to your store often, usually for high-end purchases.
So how do you turn your customers into clients?
Creating a personalized experience for your buyers and building genuine relationships with them is what converts customers into loyal clients.
Having an organized client management system in place is a sure way to build customer loyalty, increase sales, and offer a personalized shopping experience for each of your clients—and Clientbook can help you make it happen.
Clientbook is a CRM built specifically for jewelers. Clientbook’s desktop and mobile app facilitates easy client management by retail sales associates. Store owners gain visibility and control over the customer experience, resulting in more store visits, improved conversion rates, and increased sales.
Here’s a look at Clientbook’s top features
- Client Management: Organize your client list with client profiles, transaction histories, wish lists, and more.
- Messaging: Send personalized messages to clients one-on-one or in mass with text and web chat tools.
- Automation: Set up automated reminders, messages, review requests, and more for easy follow-ups.
- Teams: Track your sales team’s progress, set goals, and monitor your pipeline with ease.
-
Analytics: Get all the data you need to make informed decisions from the palm of your hand.
Elevate Your Jewelry Store With Clientbook
We proudly serve over 11,000 users and 1,000 retailers nationwide, helping them compete against their largest competitors by leaning into their competitive advantage: building relationships with their customers. For too long, humanity has been taken out of retail. We’re here to put it back in.
If you’re ready to see how Clientbook can help you transform your casual shoppers into lifelong clients at your jewelry store, book a demo with us today.
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