De Beers Jewellers Honors Southern Africa in New High Jewelry Collection
The “Forces of Nature” collection was inspired by the place where De Beers sources most of its diamonds.
Inspired by the brand’s connection to Southern Africa, the source of most of its diamonds, the collection features eight sets of jewelry, each dedicated to an animal native to the region.
Forces of Nature is rich in symbolism, spirituality, and storytelling, said De Beers Jewellers, as the pieces explore the talismanic power that animals and jewelry share.
“The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special collection with our conservation efforts in Southern Africa—where wildlife protection is at the heart of our mission, with programs like ‘Moving Giants,’” said Céline Assimon, the CEO of De Beers Jewellers.
Through 58 pieces of jewelry, the brand portrays buffalo, giraffes, zebras, elephants, kudu, leopards, rhinoceros, and lions.
Each animal is represented abstractly or figuratively in earrings, necklaces, cuff links, brooches, headbands, cocktail rings, and more.
The “Fortitude” set pays homage to the rhinoceros.
Brushed titanium is used throughout this set to mimic the armor-like exterior of the animal, along with pear-shaped diamonds reminiscent of their horns.
Known as the protector of the pride, the lion is symbolized in the “Protection” set.
Almost all the pieces are filled with gold beads, reminiscent of a lion’s mane.
The Protection headband is a twist on a tiara with a removeable brooch that represents the head of a lion.
The “Tenderness” set represents elephants, known as a gentle giant in the animal kingdom.
Many pieces feature two intertwined trunks, a gesture of compassion and kindness becoming a design symbolic of eternal love and loyalty, said De Beers Jewellers.
The “Dignity” set was inspired by giraffes because of their grandeur and elegance.
Rough brown diamonds were used throughout this set, chosen because of their individuality. No two stones are identical, representing how every giraffe has its own unique markings.
The “Stability” set symbolizes African buffalo through a design inspired by their distinctive horns.
The jeweler pays tribute to the greater kudu and its twisting horns in the “Spirituality” set.
Kudus’ horns are known spiritually as the link between Earth and the sky.
These ear cuffs twist and bend, appearing to float along the ear and evoke a sense of mystery and intrigue, said De Beers Jewellers.
The “Magnetism” set was inspired by leopards and their hypnotizing gaze.
Every piece incorporates a marquise-shaped diamond, representing the animal’s eye.
This bangle also features openwork on the underside that mimics leopard print.
The “Individuality” set is modeled after zebras and their black and white stripes.
“In honoring Southern Africa’s native fauna, De Beers Jewellers also pays tribute to the countries it helps to conserve through its ‘Building Forever’ commitments,” said the brand.
“The captivating beauty of each piece of jewelry is heightened by the positive impact it has made on people and the planet.”
The Forces of Nature collection launched this week.
View the complete collection on De Beers Jewellers’ website.
The Latest
Said to be the first to write a jewelry sales manual for the industry, Zell is remembered for his zest for life.
The company outfitted the Polaris Dawn spaceflight crew with watches that will later be auctioned off to benefit St. Jude’s.
A buyer paid more than $100,000 for the gemstone known as “Little Willie,” setting a new auction record for a Scottish freshwater pearl.
Supplier Spotlight Sponsored by GIA.
The giant gem came from Karowe, the same mine that yielded the 1,109-carat Lesedi La Rona and the 1,758-carat Sewelô diamond.
The three-stone ring was designed by Shahla Karimi Jewelry and represents Cuoco, her fiancé Tom Pelphrey, and their child.
Acting as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
Supplier Spotlight Sponsored by GIA
The jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
From fringe and tassels to pieces that give the illusion they are in motion, jewelry with movement is trending.
The designer and maker found community around her Philadelphia studio and creative inspiration on the sidewalks below it.
The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
The industry consultant’s new book focuses on what she learned as an athlete recovering from a broken back.
The fair will take place on the West Coast for the first time, hosted by Altana Fine Jewelry in Oakland, California.
Hillelson is a second-generation diamantaire and CEO of Owl Financial Group.
Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through this Friday, Aug. 23.
Known as “Little Willie,” it’s the largest freshwater pearl found in recent history in Scotland and is notable for its shape and color.
Clements Jewelers in Madisonville cited competition from larger retailers and online sellers as the driving factor.
The gemstone company is moving to the Ross Metal Exchange in New York City’s Diamond District.
Most of the 18th century royal jewelry taken from the Green Vault Museum in Dresden, Germany, in 2019 went back on display this week.
The Pittsburgh jeweler has opened a store in the nearby Nemacolin resort.
With a 40-carat cabochon emerald, this necklace is as powerful and elegant as a cat.
The Erlanger, Kentucky-based company was recognized for its reliability when it comes to repairs and fast turnaround times.
Unable to pay its debts, the ruby and sapphire miner is looking to restructure and become a “competitive and attractive” company.
The trend forecaster’s latest guide has intel on upcoming trends in the jewelry market.
Ingraham said she’ll use the scholarship funds to attend the Women’s Leadership Program at the Yale School of Management.
Moijey Fine Jewelry & Diamonds held a three-week “Mine to Finger 3D Jewelry Program.”