WatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication ProgramWatchesApr 24, 2024
These Are Rolex’s New Watches for 2024
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Rolex debuted the first 18-karat gold version of its deep-sea divers’ watch, the Oyster Perpetual Deepsea, at Watches & Wonders Geneva. It was one of 12 introductions from the brand. (©Rolex/JVA Studios)
Editor’s note: This story was updated post-publication to include pricing.
Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex.
Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.
Crafted in 18-karat yellow gold and, weighing more than half a pound, the 2024 Oyster Deepsea is a luxurious update to a model first introduced in 2008.
It is also the heaviest watch in the Rolex catalog, the brand confirmed.
The 44 mm deep-sea divers’ watch is water-resistant to 3,900 meters (12,800 feet) and, as noted on the dial, features the pressure-relieving Ringlock system and helium escape value, which Rolex patented in 1967.
It is outfitted with the caliber 3235 movement, which has a power reserve of about 70 hours.
Altieri noted, “Given that the Deepsea is Rolex’s most capable professional dive watch, everyone assumed that we would see a gold Sea-Dweller long before Rolex would make a precious metal version of the Deepsea … this massive chunk of solid 18-karat yellow gold with its bright blue lacquer dial and matching blue Cerachrom bezel immediately claims the top spot as Rolex’s most luxurious dive watch.”
Related stories will be right here …
Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex.
Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.
Crafted in 18-karat yellow gold and, weighing more than half a pound, the 2024 Oyster Deepsea is a luxurious update to a model first introduced in 2008.
It is also the heaviest watch in the Rolex catalog, the brand confirmed.
The 44 mm deep-sea divers’ watch is water-resistant to 3,900 meters (12,800 feet) and, as noted on the dial, features the pressure-relieving Ringlock system and helium escape value, which Rolex patented in 1967.
The 18-karat yellow gold Oyster Perpetual Deepsea, priced at $52,100 (©Rolex)
It is outfitted with the caliber 3235 movement, which has a power reserve of about 70 hours.
Altieri noted, “Given that the Deepsea is Rolex’s most capable professional dive watch, everyone assumed that we would see a gold Sea-Dweller long before Rolex would make a precious metal version of the Deepsea … this massive chunk of solid 18-karat yellow gold with its bright blue lacquer dial and matching blue Cerachrom bezel immediately claims the top spot as Rolex’s most luxurious dive watch.”
Ahead of Watches & Wonders 2024, Altieri said it was rumored Rolex was going to discontinue the red and blue “Pepsi” GMT-Master II and replace it with a new colorway, assumed to be the red and black “Coke.”
Rumors of a Coca-Cola takeover fizzled on Tuesday, however, when neither turned out to be true, though Rolex did introduce a new colorway for the model.
The new GMT-Master II features a black and gray split-color bezel, with a bit of green on the dial.
The new Rolex GMT-Master II with a black and gray bezel is powered by the caliber 3285 movement, which has a power reserve of approximately 70 hours. Priced at $10,900, it is available with an Oyster or a Jubilee bracelet, as seen here. (©Rolex)
He said the new watch, “offers the most understated appearance among all of the current-production stainless steel GMT-Master II watches.”
It is available on an Oyster bracelet or a Jubilee bracelet.
In addition to the solid gold Deepsea and the new GMT-Master II, Rolex introduced a platinum watch to “Perpetual 1908,” the line of dress watches it introduced last year, and two new diamond-set Daytonas.
“The appearance of the platinum Ref. 52506 takes the ‘1908’ collection to the next level of exclusivity,” Altieri said.
“Fitted with an ice-blue dial that showcases a radial guilloché pattern across its surface, the new platinum Rolex 1908 offers a classical elegance that we seldom see in Rolex’s modern catalog.”
See: More New Watches from Rolex
Priced at $30,900, the platinum “Perpetual 1908” is powered by the caliber 7140, a movement Rolex introduced last year, and features a small seconds counter at 6 o’clock. The line’s name is a nod to the year Hans Wilsdorf came up with the name “Rolex” for his watches and registered the name in Switzerland. (©Rolex)
One of the new versions of the Day-Date 36, this watch is 18-karat Everose gold (a mixture of gold, copper, and platinum) with a diamond-set bezel and blue-green dial. Like all Day-Date 36 and Day-Date 40 models, it is powered by the caliber 3255 movement, which has a power reserve of about 70 hours. It is priced at $80,000. (©Rolex)
This new Day-Date 40 is 18-karat white gold with a pearlized mother-of-pearl dial and 10 baguette-cut diamonds as the hour markers. It retails for $47,050. (©Rolex)
This new Cosmograph Daytona ($61,400) has a white mother-of-pearl dial, black mother-of-pearl counters, a bezel set with 36 brilliant-cut diamonds, and an Oysterflex bracelet. The caliber 4231 movement powers the watch, with a reserve of 72 hours. (©Rolex)
Rolex presented two new 18-karat gold versions of the Sky-Dweller in Geneva, one in Everose and one in yellow gold, pictured here and priced at $49,000. A caliber 9002 movement powers the watch, with a reserve of 72 hours. (©Rolex)
It also debuted two Sky-Dwellers with 18-karat gold Jubilee bracelets—a first for the model—and gave the Day-Date 36 and Day-Date 40 facelifts.
Watches & Wonders Geneva continues through next Monday, April 15.
More on Watches
The Latest
MajorsAug 26, 2024
Longtime Industry Sales Trainer Lenny Zell Dies at 97Said to be the first to write a jewelry sales manual for the industry, Zell is remembered for his zest for life.
AuctionsAug 23, 2024
Abernethy Pearl Tops Estimates at Auction A buyer paid more than $100,000 for the gemstone known as “Little Willie,” setting a new auction record for a Scottish freshwater pearl.
CollectionsAug 23, 2024
Piece of the Week: Gumuchian’s Colorful ‘Spectrum’ NecklaceAnita Gumuchian created the 18-karat yellow gold necklace using 189 carats of colored gemstones she spent the last 40 years collecting.
Brought to you by
Watch: Natural Diamonds: A Great (but Often Untold) Geology StorySupplier Spotlight Sponsored by GIA.
SourcingAug 22, 2024
2,492-Carat Diamond Recovered From Botswana Diamond MineThe giant gem came from Karowe, the same mine that yielded the 1,109-carat Lesedi La Rona and the 1,758-carat Sewelô diamond.
Weekly QuizAug 23, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 22, 2024
Kaley Cuoco Has a Three-Stone Engagement Ring With a TwistThe three-stone ring was designed by Shahla Karimi Jewelry and represents Cuoco, her fiancé Tom Pelphrey, and their child.
CollectionsAug 22, 2024
Greenwich St. Jewelers Collabs with TikTok Jewelry Content CreatorThe Manhattan jewelry store has partnered with Xarissa B. of Jewel Boxing on a necklace capsule collection.
Brought to you by
Watch: Forging the Next Generation of Skilled Bench Jewelers at GIASupplier Spotlight Sponsored by GIA
TechnologyAug 21, 2024
Instagram’s Notes Feature Expands to Posts, ReelsActing as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
TrendsAug 21, 2024
Carol Woolton To Release New BookThe jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
TrendsAug 21, 2024
Amanda’s Style File: Shimmy and ShakeFrom fringe and tassels to pieces that give the illusion they are in motion, jewelry with movement is trending.
IndependentsAug 20, 2024
Mixed-Media Jewelry Artist Jan Yager Dies at 72The designer and maker found community around her Philadelphia studio and creative inspiration on the sidewalks below it.
ColumnistsAug 20, 2024
Google Ads Payment Policy Change: What It Means For YouThe change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
IndependentsAug 20, 2024
Pat Henneberry Releases MemoirThe industry consultant’s new book focuses on what she learned as an athlete recovering from a broken back.
Events & AwardsAug 20, 2024
The Ethical Gem Fair Is Going to CaliforniaThe fair will take place on the West Coast for the first time, hosted by Altana Fine Jewelry in Oakland, California.
MajorsAug 20, 2024
Kathy Hillelson Joins Board of WJA Foundation Hillelson is a second-generation diamantaire and CEO of Owl Financial Group.
Events & AwardsAug 19, 2024
Nominations Are Open for the 2025 Gem AwardsSubmissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through this Friday, Aug. 23.
AuctionsAug 19, 2024
Scotland’s Famed Abernethy Pearl Is Up for Sale Known as “Little Willie,” it’s the largest freshwater pearl found in recent history in Scotland and is notable for its shape and color.
IndependentsAug 19, 2024
Kentucky Jeweler Closing After 89 YearsClements Jewelers in Madisonville cited competition from larger retailers and online sellers as the driving factor.
SourcingAug 19, 2024
A&C Gem Trading Corp. Relocates, Opens Wholesale ShowroomThe gemstone company is moving to the Ross Metal Exchange in New York City’s Diamond District.
CrimeAug 16, 2024
Jewels Stolen During Green Vault Heist Back on DisplayMost of the 18th century royal jewelry taken from the Green Vault Museum in Dresden, Germany, in 2019 went back on display this week.
IndependentsAug 16, 2024
Louis Anthony Jewelers Announces First Resort StoreThe Pittsburgh jeweler has opened a store in the nearby Nemacolin resort.
CollectionsAug 16, 2024
Piece of the Week: Jonne Amaya’s ‘Cat Claw’ NecklaceWith a 40-carat cabochon emerald, this necklace is as powerful and elegant as a cat.
Events & AwardsAug 16, 2024
IJO Names Jewel-Craft as VIP Vendor of the YearThe Erlanger, Kentucky-based company was recognized for its reliability when it comes to repairs and fast turnaround times.
SourcingAug 15, 2024
Greenland Ruby Is Up For SaleUnable to pay its debts, the ruby and sapphire miner is looking to restructure and become a “competitive and attractive” company.
TrendsAug 15, 2024
Paola De Luca to Debut Trendbook 2026+ at VicenzaoroThe trend forecaster’s latest guide has intel on upcoming trends in the jewelry market.
Events & AwardsAug 15, 2024
Heather Ingraham Awarded WJA Helene Fortunoff Scholarship Ingraham said she’ll use the scholarship funds to attend the Women’s Leadership Program at the Yale School of Management.
