MajorsDec 15, 2023
John Hardy Hires Aida Alvarez as SVPMajorsJan 09, 2024
Bottom Line Marketing Has a New Name and Look
Now called “Loudr,” the marketing agency says it wants to rise above the noise and amplify brand voices.
Bottom Line Marketing is now called “Loudr” following a rebrand. Pictured is Loudr’s senior leadership executives, from left to right, Ryan Servis, Lake Giles, Julia Honey, Ashleigh Lynn, Jackie Brooks, Gus Garcia, and Dewey Taylor.
Denver—Bottom Line Marketing has rebranded.
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
Related stories will be right here …
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
The agency serves the luxury jewelry industry with a focus on high-end retailers and brands.
Its executive team has prior media and advertising experience, allowing them to offer services like media strategy, digital advertising, social media, and traditional media buying.
Loudr’s creative department specializes in design, animation, video and audio production, photography, and copywriting.
The company also provides custom Shopify websites and SEO services.
“Loudr is not just elevating and expanding; our agency and team have become more specialized in our creative, innovative, and strategic approach to marketing. We are dedicated to delivering exceptional services and results that ‘speak volumes’ for our clients,” said Chief Growth Officer Gus Garcia.
The company is also committed to industry development, said Garcia.
“Beyond client servicing, a core value for us is to pay it forward in the industry we are serving.”
Loudr’s executives serve on the boards and committees of Jewelers for Children and the Women’s Jewelry Association, and work with other local charities and organizations.
More on Majors
The Latest
WatchesAug 26, 2024
IWC Is Sending Its Watches to SpaceThe company outfitted the Polaris Dawn spaceflight crew with watches that will later be auctioned off to benefit St. Jude’s.
AuctionsAug 23, 2024
Abernethy Pearl Tops Estimates at Auction A buyer paid more than $100,000 for the gemstone known as “Little Willie,” setting a new auction record for a Scottish freshwater pearl.
CollectionsAug 23, 2024
Piece of the Week: Gumuchian’s Colorful ‘Spectrum’ NecklaceAnita Gumuchian created the 18-karat yellow gold necklace using 189 carats of colored gemstones she spent the last 40 years collecting.
Brought to you by
Watch: Natural Diamonds: A Great (but Often Untold) Geology StorySupplier Spotlight Sponsored by GIA.
SourcingAug 22, 2024
2,492-Carat Diamond Recovered From Botswana Diamond MineThe giant gem came from Karowe, the same mine that yielded the 1,109-carat Lesedi La Rona and the 1,758-carat Sewelô diamond.
Weekly QuizAug 23, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 22, 2024
Kaley Cuoco Has a Three-Stone Engagement Ring With a TwistThe three-stone ring was designed by Shahla Karimi Jewelry and represents Cuoco, her fiancé Tom Pelphrey, and their child.
CollectionsAug 22, 2024
Greenwich St. Jewelers Collabs with TikTok Jewelry Content CreatorThe Manhattan jewelry store has partnered with Xarissa B. of Jewel Boxing on a necklace capsule collection.
Brought to you by
Watch: Forging the Next Generation of Skilled Bench Jewelers at GIASupplier Spotlight Sponsored by GIA
TechnologyAug 21, 2024
Instagram’s Notes Feature Expands to Posts, ReelsActing as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
TrendsAug 21, 2024
Carol Woolton To Release New BookThe jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
TrendsAug 21, 2024
Amanda’s Style File: Shimmy and ShakeFrom fringe and tassels to pieces that give the illusion they are in motion, jewelry with movement is trending.
IndependentsAug 20, 2024
Mixed-Media Jewelry Artist Jan Yager Dies at 72The designer and maker found community around her Philadelphia studio and creative inspiration on the sidewalks below it.
ColumnistsAug 20, 2024
Google Ads Payment Policy Change: What It Means For YouThe change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
IndependentsAug 20, 2024
Pat Henneberry Releases MemoirThe industry consultant’s new book focuses on what she learned as an athlete recovering from a broken back.
Events & AwardsAug 20, 2024
The Ethical Gem Fair Is Going to CaliforniaThe fair will take place on the West Coast for the first time, hosted by Altana Fine Jewelry in Oakland, California.
Events & AwardsAug 19, 2024
Nominations Are Open for the 2025 Gem AwardsSubmissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through this Friday, Aug. 23.
AuctionsAug 19, 2024
Scotland’s Famed Abernethy Pearl Is Up for Sale Known as “Little Willie,” it’s the largest freshwater pearl found in recent history in Scotland and is notable for its shape and color.
IndependentsAug 19, 2024
Kentucky Jeweler Closing After 89 YearsClements Jewelers in Madisonville cited competition from larger retailers and online sellers as the driving factor.
SourcingAug 19, 2024
A&C Gem Trading Corp. Relocates, Opens Wholesale ShowroomThe gemstone company is moving to the Ross Metal Exchange in New York City’s Diamond District.
CrimeAug 16, 2024
Jewels Stolen During Green Vault Heist Back on DisplayMost of the 18th century royal jewelry taken from the Green Vault Museum in Dresden, Germany, in 2019 went back on display this week.
IndependentsAug 16, 2024
Louis Anthony Jewelers Announces First Resort StoreThe Pittsburgh jeweler has opened a store in the nearby Nemacolin resort.
CollectionsAug 16, 2024
Piece of the Week: Jonne Amaya’s ‘Cat Claw’ NecklaceWith a 40-carat cabochon emerald, this necklace is as powerful and elegant as a cat.
Events & AwardsAug 16, 2024
IJO Names Jewel-Craft as VIP Vendor of the YearThe Erlanger, Kentucky-based company was recognized for its reliability when it comes to repairs and fast turnaround times.
SourcingAug 15, 2024
Greenland Ruby Is Up For SaleUnable to pay its debts, the ruby and sapphire miner is looking to restructure and become a “competitive and attractive” company.
TrendsAug 15, 2024
Paola De Luca to Debut Trendbook 2026+ at VicenzaoroThe trend forecaster’s latest guide has intel on upcoming trends in the jewelry market.
Events & AwardsAug 15, 2024
Heather Ingraham Awarded WJA Helene Fortunoff Scholarship Ingraham said she’ll use the scholarship funds to attend the Women’s Leadership Program at the Yale School of Management.
IndependentsAug 15, 2024
DC Jeweler Schools Students About Jewelry Via Summer ProgramMoijey Fine Jewelry & Diamonds held a three-week “Mine to Finger 3D Jewelry Program.”
