MajorsJun 15, 2023
Take a Look Inside Bucherer’s Revamped Las Vegas TimeDomeWatchesAug 25, 2023
Rolex to Acquire Longtime Partner Bucherer
The watch retailer, which has more than 100 stores, will keep its name and continue to run its business independently, said Rolex.
The Bucherer 1888 TimeDome store in Las Vegas. Rolex plans to acquire the Swiss watch retailer for an undisclosed amount.
Geneva—Rolex plans to acquire watch and jewelry retailer Bucherer, the brand announced on Thursday afternoon.
The amount of the acquisition was not disclosed.
Jörg Bucherer, chairman of the board of directors and great-grandson of the retailer’s founder, has no direct descendants and was looking to sell the business, which was an independent entity until now.
The two companies have worked together for nearly 100 years, said Rolex. Jörg Bucherer was one of the last people to have known and worked with Rolex founder Hans Wilsdorf, who died in 1960.
“The professional relationship, friendship ties and mutual respect have endured to this day,” said Rolex.
Carl-Friedrich Bucherer and his wife, Luise, founded Bucherer in Lucerne, Switzerland, in 1888. It was one of the city’s first specialist watch and jewelry stores.
The company since has expanded to a worldwide, multi-brand retailer with stores in Switzerland, the United States, England, Germany, France, Denmark and Austria.
Related stories will be right here …
The amount of the acquisition was not disclosed.
Jörg Bucherer, chairman of the board of directors and great-grandson of the retailer’s founder, has no direct descendants and was looking to sell the business, which was an independent entity until now.
The two companies have worked together for nearly 100 years, said Rolex. Jörg Bucherer was one of the last people to have known and worked with Rolex founder Hans Wilsdorf, who died in 1960.
“The professional relationship, friendship ties and mutual respect have endured to this day,” said Rolex.
Carl-Friedrich Bucherer and his wife, Luise, founded Bucherer in Lucerne, Switzerland, in 1888. It was one of the city’s first specialist watch and jewelry stores.
The company since has expanded to a worldwide, multi-brand retailer with stores in Switzerland, the United States, England, Germany, France, Denmark and Austria.
Bucherer has more than 100 sales outlets, including 53 that offer Rolex and 48 that sell Tudor watches, a Rolex-owned brand. It’s also an official after-sales service center for both brands.
The Swiss watch and jewelry retailer acquired Tourneau in 2018 and began to gradually transition those stores to using the Bucherer name.
It recently reopened its Las Vegas flagship, redesigning the former Tourneau location. The store carries certified pre-owned Rolex watches as part of Rolex’s new program.
“The Rolex group is convinced this acquisition is the best solution not only for its own brands but also for all the watch and jewelry partner brands, as well as for all the employees of the Bucherer group,” said Rolex.
Bucherer will retain its name and continue to independently run its business.
The company did not respond to a request for comment on the acquisition, directing inquiries to Rolex’s statement.
The acquisition, followed by an integration into the Rolex group, will be effective upon approval of the transaction by competition authorities, said Rolex.
It also noted the acquisition will not change anything about its relationships with the other official retailers in its distribution network.
Jörg Bucherer will remain with the company as honorary president of the Bucherer Group.
More on Watches
The Latest
MajorsAug 26, 2024
Longtime Industry Sales Trainer Lenny Zell Dies at 97Said to be the first to write a jewelry sales manual for the industry, Zell is remembered for his zest for life.
AuctionsAug 23, 2024
Abernethy Pearl Tops Estimates at Auction A buyer paid more than $100,000 for the gemstone known as “Little Willie,” setting a new auction record for a Scottish freshwater pearl.
CollectionsAug 23, 2024
Piece of the Week: Gumuchian’s Colorful ‘Spectrum’ NecklaceAnita Gumuchian created the 18-karat yellow gold necklace using 189 carats of colored gemstones she spent the last 40 years collecting.
Brought to you by
Watch: Natural Diamonds: A Great (but Often Untold) Geology StorySupplier Spotlight Sponsored by GIA.
SourcingAug 22, 2024
2,492-Carat Diamond Recovered From Botswana Diamond MineThe giant gem came from Karowe, the same mine that yielded the 1,109-carat Lesedi La Rona and the 1,758-carat Sewelô diamond.
Weekly QuizAug 23, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 22, 2024
Kaley Cuoco Has a Three-Stone Engagement Ring With a TwistThe three-stone ring was designed by Shahla Karimi Jewelry and represents Cuoco, her fiancé Tom Pelphrey, and their child.
CollectionsAug 22, 2024
Greenwich St. Jewelers Collabs with TikTok Jewelry Content CreatorThe Manhattan jewelry store has partnered with Xarissa B. of Jewel Boxing on a necklace capsule collection.
Brought to you by
Watch: Forging the Next Generation of Skilled Bench Jewelers at GIASupplier Spotlight Sponsored by GIA
TechnologyAug 21, 2024
Instagram’s Notes Feature Expands to Posts, ReelsActing as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
TrendsAug 21, 2024
Carol Woolton To Release New BookThe jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
TrendsAug 21, 2024
Amanda’s Style File: Shimmy and ShakeFrom fringe and tassels to pieces that give the illusion they are in motion, jewelry with movement is trending.
IndependentsAug 20, 2024
Mixed-Media Jewelry Artist Jan Yager Dies at 72The designer and maker found community around her Philadelphia studio and creative inspiration on the sidewalks below it.
ColumnistsAug 20, 2024
Google Ads Payment Policy Change: What It Means For YouThe change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
IndependentsAug 20, 2024
Pat Henneberry Releases MemoirThe industry consultant’s new book focuses on what she learned as an athlete recovering from a broken back.
Events & AwardsAug 20, 2024
The Ethical Gem Fair Is Going to CaliforniaThe fair will take place on the West Coast for the first time, hosted by Altana Fine Jewelry in Oakland, California.
MajorsAug 20, 2024
Kathy Hillelson Joins Board of WJA Foundation Hillelson is a second-generation diamantaire and CEO of Owl Financial Group.
Events & AwardsAug 19, 2024
Nominations Are Open for the 2025 Gem AwardsSubmissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through this Friday, Aug. 23.
AuctionsAug 19, 2024
Scotland’s Famed Abernethy Pearl Is Up for Sale Known as “Little Willie,” it’s the largest freshwater pearl found in recent history in Scotland and is notable for its shape and color.
IndependentsAug 19, 2024
Kentucky Jeweler Closing After 89 YearsClements Jewelers in Madisonville cited competition from larger retailers and online sellers as the driving factor.
SourcingAug 19, 2024
A&C Gem Trading Corp. Relocates, Opens Wholesale ShowroomThe gemstone company is moving to the Ross Metal Exchange in New York City’s Diamond District.
CrimeAug 16, 2024
Jewels Stolen During Green Vault Heist Back on DisplayMost of the 18th century royal jewelry taken from the Green Vault Museum in Dresden, Germany, in 2019 went back on display this week.
IndependentsAug 16, 2024
Louis Anthony Jewelers Announces First Resort StoreThe Pittsburgh jeweler has opened a store in the nearby Nemacolin resort.
CollectionsAug 16, 2024
Piece of the Week: Jonne Amaya’s ‘Cat Claw’ NecklaceWith a 40-carat cabochon emerald, this necklace is as powerful and elegant as a cat.
Events & AwardsAug 16, 2024
IJO Names Jewel-Craft as VIP Vendor of the YearThe Erlanger, Kentucky-based company was recognized for its reliability when it comes to repairs and fast turnaround times.
SourcingAug 15, 2024
Greenland Ruby Is Up For SaleUnable to pay its debts, the ruby and sapphire miner is looking to restructure and become a “competitive and attractive” company.
TrendsAug 15, 2024
Paola De Luca to Debut Trendbook 2026+ at VicenzaoroThe trend forecaster’s latest guide has intel on upcoming trends in the jewelry market.
Events & AwardsAug 15, 2024
Heather Ingraham Awarded WJA Helene Fortunoff Scholarship Ingraham said she’ll use the scholarship funds to attend the Women’s Leadership Program at the Yale School of Management.
