The Smart Lab: Why Your Jewelry Business Needs a Shopify Website
Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.
It’s where new customers learn about your company and where repeat customers come back to order from you again and again.
Don’t leave your website to chance. If you want to start with a solid foundation, in my opinion there is no better platform than Shopify.
What Is Shopify?
Shopify is an all-in-one e-commerce platform complete with everything you need to build and grow your jewelry business.
It’s a solution that eliminates the headaches and hassle of selling online, making it easy to scale your business and increase sales.
How Does Shopify Work?
Shopify combines everything you need into a single platform.
It is a completely cloud-based, hosted solution, meaning you can access it from any connected device.
Software and server upgrades are handled entirely for you, making Shopify entirely maintenance-free.
With Shopify, you can build or customize your online jewelry store however you’d like. You can sell through the web, mobile, in-person at trunk shows, pop-up shops, or any brick-and-mortar location.
You can even syndicate your store and sell across multiple channels such as Facebook, Instagram, Amazon, and other online marketplaces.
Shopify also offers an array of tools to handle inventory, manage jewelry styles, customer payments, and shipping.
Instead of cobbling together multiple technologies and systems, you have everything you need all in one place. Gone are homemade solutions that aren’t reliable and frequently break. Your imagination is truly the limit when it comes to how far Shopify can take you.
The best part about Shopify is that you don’t need to be a “techie” or an expert to use it. Once you’re up and running, anyone in your company can quickly learn how to manage your Shopify site.
Here are six more reasons why you should choose Shopify for your jewelry website.
1. Fast loading speed
As a global solution, Shopify offers a worldwide network of hosts to ensure that your jewelry store’s website is blazing fast, loading within milliseconds, which also helps you with your search engine rankings.
They have a trusted, reliable infrastructure and optimized hardware along with software designed for ease of use. Self-hosted solutions simply cannot compare.
2. Powerful marketing tools
Shopify gives your jewelry store the marketing edge that you need to compete in the digital arena.
With advanced SEO features and e-commerce analytics, you have the insight and intelligence needed to make better marketing decisions.
In addition, tools such as customized emails, the ability to offer gift cards, and promo codes give you the marketing power to compete with much larger jewelry stores. Shopify truly levels the playing field when it comes to success.
3. Many integrations from which to choose
With more than 6,000 integrations to choose from, Shopify has the largest marketplace of “plug-and-play” solutions to help you grow your jewelry business.
What’s most unique is that any feature you choose to add is vetted by Shopify and guaranteed to work, meaning that you won’t waste time with a piecemeal solution.
The amazing customization options are as endless as your imagination. Your Shopify site can be anything your business needs it to be.
4. Maintenance-free web hosting
Hosting an in-house shopping cart system is extremely technical and requires constant maintenance, especially when handling credit cards.
There are multiple security concerns you have to deal with when taking payments, and hackers can easily bypass most in-house solutions. This leaves you with a lot of financial risk if anything ever goes wrong.
When you use Shopify, they maintain your website server, hosting, software and the payment gateway—everything that goes into a successful e-commerce site.
5. Reliability you can count on
Shopify is a proven and reliable selling solution.
Security has always been No. 1, and Shopify defends your jewelry business against hackers, traffic attacks, bots, and other things that threaten to take down your website.
With years of experience and a track record of success, Shopify’s reputation is unparalleled. It’s no wonder why millions of businesses choose them!
With most customers using their phones to shop, it’s critical that your website is mobile-friendly.
With Shopify, there’s no second guessing. Your jewelry website will work on any mobile device from day one.
Each theme is responsive and works on any size screen, no matter how people view your site. Shopify is fully optimized and makes shopping and checking out a breeze, which every customer will enjoy.
Give it a try, and you’ll quickly understand just how powerful it is.
If you’re looking for reliable Shopify support services, you can contact Smart Age Solutions. We have relevant experience and resources to build an engaging and secure online selling store for your jewelry business.
The Latest
Said to be the first to write a jewelry sales manual for the industry, Zell is remembered for his zest for life.
The company outfitted the Polaris Dawn spaceflight crew with watches that will later be auctioned off to benefit St. Jude’s.
A buyer paid more than $100,000 for the gemstone known as “Little Willie,” setting a new auction record for a Scottish freshwater pearl.
Supplier Spotlight Sponsored by GIA.
Anita Gumuchian created the 18-karat yellow gold necklace using 189 carats of colored gemstones she spent the last 40 years collecting.
The giant gem came from Karowe, the same mine that yielded the 1,109-carat Lesedi La Rona and the 1,758-carat Sewelô diamond.
The three-stone ring was designed by Shahla Karimi Jewelry and represents Cuoco, her fiancé Tom Pelphrey, and their child.
Supplier Spotlight Sponsored by GIA
The Manhattan jewelry store has partnered with Xarissa B. of Jewel Boxing on a necklace capsule collection.
Acting as temporary virtual Post-it notes, Notes are designed to help strengthen mutual connections, not reach new audiences.
The jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
From fringe and tassels to pieces that give the illusion they are in motion, jewelry with movement is trending.
The designer and maker found community around her Philadelphia studio and creative inspiration on the sidewalks below it.
The industry consultant’s new book focuses on what she learned as an athlete recovering from a broken back.
The fair will take place on the West Coast for the first time, hosted by Altana Fine Jewelry in Oakland, California.
Hillelson is a second-generation diamantaire and CEO of Owl Financial Group.
Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through this Friday, Aug. 23.
Known as “Little Willie,” it’s the largest freshwater pearl found in recent history in Scotland and is notable for its shape and color.
Clements Jewelers in Madisonville cited competition from larger retailers and online sellers as the driving factor.
The gemstone company is moving to the Ross Metal Exchange in New York City’s Diamond District.
Most of the 18th century royal jewelry taken from the Green Vault Museum in Dresden, Germany, in 2019 went back on display this week.
The Pittsburgh jeweler has opened a store in the nearby Nemacolin resort.
With a 40-carat cabochon emerald, this necklace is as powerful and elegant as a cat.
The Erlanger, Kentucky-based company was recognized for its reliability when it comes to repairs and fast turnaround times.
Unable to pay its debts, the ruby and sapphire miner is looking to restructure and become a “competitive and attractive” company.
The trend forecaster’s latest guide has intel on upcoming trends in the jewelry market.
Ingraham said she’ll use the scholarship funds to attend the Women’s Leadership Program at the Yale School of Management.